Don't Go Stale!

As you prepare to sell your home, you probably expect to have a For Sale sign in the yard, information on the Multiple Listing Service, and perhaps an Open House. If you expect top dollar in today's market, you can count on a real estate professional to provide many more services in addition to those three most obvious elements of successful marketing.

The agent will handle all aspects of the sale, from preparing your home to attract buyers through the negotiation of the purchase offer. Somewhere in the middle of all that is effective marketing through online advertising, targeted mailings, and personal networking, not just on behalf of the agent, but through a whole team of professionals.

When that offer comes in, all the experts in the office spring into action, helping the entire process move along smoothly to a satisfying conclusion. Your agent has a personal stake in selling your home for the highest price possible in the shortest time possible. If your listing languishes on the market, it becomes like stale bread that might sell for half price at the supermarket.

Time and money are directly related, whether we're talking about bread or houses. Price your home competitively from the start, present it in the finest manner possible, and market it through the expertise of a professional supported by a network of experts.