Monday, July 24, 2006

Creating Demand!


You hear it everywhere, "It's a seller's market." True, homeowners in many parts of the country haven’t had to wait long for offers, but let's assume that the great times won't last forever. Don't worry about any "bubbles" bursting, but take a smart approach if you're considering selling your home soon.

You cannot control the laws of supply and demand, but you can control whether or not your home sells. The two biggest factors you need to work on are pricing the property correctly and getting buyers inside the door.

The best opportunity to sell your home is immediately after it enters the market. Pricing your home too high at the start will result in few offers. Serious and qualified buyers jump on brand new listings, and if you wait too long to reduce your price back down to market, it will simply be too late to attract those buyers. Worse, you'll only generate interest again if you reduce to below market, an unsatisfactory option.

Now that the price is right, the greatest challenge is getting those buyers inside your home. Create "curb appeal" by mowing the grass, cleaning the windows, planting flowers, and so on. If your best features are inside or out back, offer photos and "virtual tours" online. Lure them with price and wow them with value, the solution for any market.

No comments: