Looking Good in the Neighborhood

When you look your best, you attract attention. A recent survey of five hundred REALTORS® proves that it's no different when it comes to marketing your home.

82 percent of those polled reported that buyers unimpressed by a home's "curb appeal" won’t be interested in a closer look. Additionally, 90 percent of the agents explained that a sale depends greatly on first impressions walking through the front door.

That same number also reported that the appearance of a home's exterior is equally important as the interior features and condition. When buyers see your home from the street and the front walk, they feel that what they see is what they get.

When you're ready to list, work hard on your curb appeal and make sure the interior displays the same pride of ownership. Then have professional photographs accompany your listing on the Internet, as well as in brochures, newspaper ads, and other marketing tools.

These photos may be the buyers’ first "first impression" to look closer. The more pictures you offer, the better your chance for a quick sale. Listings with one photo sold for 91 percent of the listing price, while those with six or more pictures sold for 95 percent of the asking price. When you do the math, you’ll see that an attractive home plus attractive marketing is the formula for success!