GET SERIOUS!

Familiar with the law of supply and demand? In real estate right now, it may seem like the supply of homes for sale is much greater than the numbers of buyers demanding those homes, forcing prices down and decreasing activity. But what's really in shortage may be serious, legitimate sellers.

A committed seller is willing and able to accept the best offer in the current market, and be motivated to do so. Receiving a fair offer is inextricably connected to pricing your home fairly. The best way to arrive at an attractive price is to aggressively challenge the competition. Using past prices, your investment in the home, or even appraisals may not produce the ideal value factor for your home.

If you're serious about selling, let an agent describe to you how an appropriately priced and aggressively marketed home will always generate interest and offers, and will ultimately sell for exactly what it's worth in the current market. All other factors being equal, a home that languishes on the market is simply overpriced, and a seller willing to wait for more than fair price would be better served by waiting until the market catches up before entering the fray.

Remember this Golden Rule: There is a buyer for everything. Any home can be sold in any market when proper pricing is combined with effective marketing.