COMPETE AGAINST THE BIG GUYS!

Sellers face any number of challenges, but what if you're in the position of listing a modest home in what has become an "upper- end" community? You might not expect to fetch a selling price that compares to the McMansions that have popped up, but you might be surprised to learn that, if presented and marketed properly, you could get even more on a per square foot basis.

Most critical to selling success is pricing your home very carefully. Shooting for the moon at the outset can spell disaster later. The longer your home remains on the market, the more it will be perceived as "stale inventory" unworthy of consideration. Remember that you could be at a real advantage if you price your home fairly against pricey competition.

On the exterior, strongly consider employing a landscaper to bring your property up to par. First impressions still count! On the interior, pay attention to details. Finishes, paint colors, and wallpaper all contribute to the perceived style of your home. Hardwood flooring is a great barometer of your good taste, and is a highly desired feature among upper-end buyers.

A more modest home in an upscale area will naturally draw attention because of its perceived value as compared to the competition. With proper pricing, a positive attitude, and professional representation, you've got little to worry about!